After you read this guide

You will know how to lead a software development effort, even (and especially) if software isn't your main business.

You will be able to spot the most common mistakes before they can hurt you, and lead your team with more confidence.

This guide is "lean" — it only focuses on what you really need to know about successful software development, written for CEOs by a CEO whose company has developed hundreds of successful applications. It's about a 30-minute read.

Straight answers about these 7 critical areas: 

  1. Who are your customers and what do they want from your product?
  2. What do you need to know about your customers before you can sell your application?
  3. How can you make sure they'll like your application?
  4. What are the commercial considerations?
  5. What kind of team will you need?
  6. How much will it cost?
  7. When will it be finished?


Give me the guide

The CEO's guide to creating great software for your customers, when software isn't what you do.

Frank Zinghini and his team have developed hundreds of applications.

In this tightly written guide, he shows CEOs the path to a successful outcome.

I hate spam, too. I won't share your email address. 

About the Author

Frank Zinghini

Frank Zinghini is founder and CEO of Applied Visions, Inc., which creates custom software applications for the cloud, mobile, desktops, and the Internet of Things (IoT). Frank has been creating software for decades and has managed hundreds of developers who have created award-winning business and consumer applications for companies worldwide. 

Answers You'll Find in this Guide

  • How to build and lead a technical team
  • The different types of developers and which ones to use when
  • The truth about software development costs and how much you should expect to pay
  • What you need to know before you can take your application to market
  • When you should pay attention to what your programmers are recommending - and when you shouldn’t
  • How to make valid technical decisions
  • How to weigh the invariable tradeoffs
  • How to price your product
  • How long you can expect it to take 
  • The process of making your application attractive to users
  • Figuring out which platform you should choose for development

Copyright © 2016,  Applied Visions



Fix the following errors: